Partnerships

Ole Bardahl was convinced that the best way to test his products and to improve them was to try them with the most demanding people: race drivers. From the start, he has suggested to the local drivers to use them and they have rapidly noticed that thanks to Bardahl lubricants, they had a better position compared to their competitors.

The brand sponsored more and more motorsport teams, no matter the vehicle used: motorbikes, snowmobiles, cars or hydroplanes. Optimize products depending on the real users’ needs has always been the philosophy behind Bardahl innovation.